How to make the most of Amazon Prime Day

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Here’s how to get great deals and save money.


Key points

  • Amazon Prime Day will take place on July 12 and 13.
  • Meanwhile, buyers could see plenty of deals dropping – but not all of them may be easy to grab.

It may be fair to say that Amazon Prime Day is the most anticipated shopping event of the year. This year, the two-day event is scheduled for July 12-13, and during those 48 hours, consumers have the opportunity to secure deals on hundreds of items, from toys to apparel to electronic.

Ideally, you’ve saved up some cash before Prime Day so you can take advantage of these great deals without racking up debt. (Otherwise, you may have to skip Prime Day this year.) But hitting Prime Day hard may also require the right strategy. Here’s how to make the most of those great deals once they start rolling in.

1. Do your research beforehand

You might have some big ticket items you’re hoping to grab on Prime Day. If so, do yourself a favor and do some research ahead of time. This way you can see if the advertised prices are really a bargain.

It also pays to see what other retailers are charging for these same items, or similar items, before Prime Day. This way you can make a quick comparison and know whether to act on a deal or pass.

2. Sign up for alerts

Amazon’s lightning deals are a big part of Prime Day. Think of these deals the same way you would Black Friday door-to-door. The savings tend to be substantial, but the quantities tend to be very limited. As such, if you don’t act quickly on a lightning deal, you could end up losing.

Now, if you have a day job to do, you might not be able to sit around staring at your laptop screen waiting for the deals to stop. But what are you box do is sign up for alerts using the Amazon app or Alexa. This way you can be notified when specific items you want to go on sale.

Keep in mind that if you miss a flash offer, you can sign up to join their waitlist. Many consumers may have added a lightning item to their cart and need time to consider that purchase. If some choose not to complete it, the item will be published and those on the waitlist will receive the first dibs.

3. Use the right credit card

You don’t need to be an Amazon Prime Rewards Visa Signature Cardholder to make purchases on Prime Day. But it’s worth using that credit card if you have it, or applying quickly if you don’t.

Normally, this card gives users 5% off Amazon purchases. But on Prime Day you can get an extra 1% cash back for a total of 6%. It’s a great way to offset the cost of your purchases.

Although some people will tell you that Prime Day is overrated, the reality is that there’s probably will be be savings you can reap. Use these tips to score the right buys, avoid missing out on deals, and earn great credit card rewards in the process.

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